Now that’s a powerful message coming from three senior business executives who know a lot about creating jobs.
In a new nationwide TV ad premiering today, three surprising voices join the climate chorus:
- Robert Lane, CEO of John Deere,
- Alexander M. “Sandy” Cutler, CEO of Eaton Corp., and
- Frank Knapp, president of the 5,000-member South Carolina Small Business Chamber of Commerce
These leaders urge Congress to adopt a market-based cap & trade policy. They’ve put their business credibility to work for this message: cap & trade will drive the investments necessary to create American jobs and stop climate change.
The ad is sponsored by the Environmental Defense Action Fund. We’re highlighting it on Terra Rossa’s home page, or you can watch it below.
As Eaton’s Sandy Cutler said, “Green is not only good for the environment, it’s also good business.” Capitalists unite!
This entry was posted on Monday, March 17th, 2008 at 1:30 pm and is filed under Cap and Trade, Climate Change, Eco-Business Strategies . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 19th, 2008 at 11:35 pm
I’m curious. How is effectively increasing taxes going to add jobs?
March 26th, 2008 at 12:22 pm
[...] incentive for the clean-energy sector to expand. Here at Terra Rossa we’re highlighting a new TV ad featuring CEOs who manage huge enterprises that happen to feel the [...]
May 16th, 2008 at 1:53 pm
Used John Deere Tractors…
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you….