Green Beer??? It’s not even St. Patrick’s Day!
In the streets of my home town it is the beginning of fall and a local brewery is making “green” beer. The Elevator Brewing Company would never put green dye in their homebrewed ales. Instead they are using green technology to make a beer that is more environmental friendly and the brewing process is reducing carbon emissions.
Dick Stevens owner of the Elevator Brewing Company restaurant and brewery is taking a great leap forward in leading the manufacturing of beer into a new lower carbon economy. His existing restaurant has a large marquee that that lights up the downtown sky and guides weary travelers to his door step for a cold pint. Recently he has replaced the existing bulbs with a specially made CFL bulb that will cut down drastically on his energy bill. He will also be saving human energy with the longer lasting bulbs and won’t have to “climb up on that god damn ladder every year.”
The most exciting news is the purchase of a downtown building for a new brewery. Dick has already found a way to capture and recycle rain water. He is now also working with an engineer to explore retrofitting the building for geo-thermal heating and cooling.
Every day will be St Patrick’s Day in my home town because the streets will be flowing with “green” beer and less carbon will be filling the sky. I hope my good friends at Anheuser-Bush with follow the lead of our local brewer. Today I can look at the “born on date” of a bottle of Bud Light. Soon I will be able to ask the bartender as he pours me a cold draft “Hey Barkeep what’s the carbon foot print on that cold pint.”
This entry was posted on Thursday, September 20th, 2007 at 11:14 am and is filed under Alternative Energy Technology, Eco-Business Strategies . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 25th, 2008 at 5:07 pm
Were you aware that there are at least three types of green beer? The first is beer adulterated with dye. The second is ecologically friendly beer. The third is beer that was aged for too short of a time.
Can you add to this list?
henry lefevre
Author of “A Spoonful of Humor.”
Available via Amazon.com