Terra Rossa | Where Conservatives Consider a New Energy Future
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Maybe Money Does Grow on Trees
by Whit Ayres
March 11th, 2008

My favorite green blog, the Wall Street Journal’s Environmental Capital today notes an interesting development. Financial giant Merrill Lynch has invested $9 million to protect nearly 3,000 square miles of Indonesian forest.

Merrill Lynch is hoping to use this investment to generate carbon credits it can sell on the open market; a shrewd business decision by the company. It has an added benefit, however, one that is purely environmental: with deforestation in some areas of Indonesia proceeding at any alarming rate, Merrill’s move will protect a significant chunk of wilderness – not just trees, but wildlife and watersheds as well.

Perhaps the best news is that Merrill is now considering raising up to $3 billion to protect forests across the globe. That type of money will conserve a lot of wilderness, and if it can make money for an American company in the process, so much the better. Sounds like a good idea to me.

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This entry was posted on Tuesday, March 11th, 2008 at 4:11 pm and is filed under Cap and Trade, Climate Change, Eco-Business Strategies, International Environmental News, Wildlife . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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To limit pollution and reduce our dependence on foreign energy sources we should:

Implement a market-based ‘Cap and Trade’ solution
Increase taxes and government subsidies
Buy tickets to see Leo’s latest flop
Do nothing and hope it will get better
Undecided, but we do need to find a solution

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